updated 10d ago
How to validate your B2B startup idea
- I noticed four distinct paths to effectively validating a startup idea:
- The do-it-manually path: Don’t build anything—solve the problem manually first, for a small number of companies
- The listening path: First talk to tons of potential users, and then start building
- The prototype path: Start building a prototype and then co-create it with a small n
from How to validate your B2B startup idea by Lenny Rachitsky
Sarah Wong added 10d ago
- There are four signs your idea has legs:
... See more- People pay you money: Several people start to pay for your product, ideally people you don’t have a direct connection to
- Continued usage: People continue to use your prototype product, even if it’s hacky
- Strong emotion: You’re hearing hatred for the incumbents (i.e. pain) or a deep and strong emotional react
from How to validate your B2B startup idea by Lenny Rachitsky
Sarah Wong added 10d ago
- There are four signs your idea has legs:
- Here’s what pain and pull look like in practice:
- People pay you money: Several people start to (or offer to) pay for your early product, ideally people you don’t have a direct connection to.
- Strong emotion: You’re hearing hatred for the incumbents (i.e. pain) or a deep and strong emotional reaction to your idea (i.e. pull).
- Cold inbound interest: Y
from How to validate your B2B startup idea by Lenny Rachitsky
Sarah Wong added 10d ago