Understanding the Cynefin Framework

The Cynefin framework, created by David Snowden (Cynefin is Welsh for "place"), helps us understand where we are in terms of business complexity.

For the past century, marketing and sales operated in clear or complicated domains where direct response tactics worked because we could analyze, categorize, and expect... See more

A Practical Guide to Sensemaking with Cynefin

Cynefin is most useful when it is treated as a pause, not a categorization exercise.The goal is not to label the situation perfectly.The goal is to choose a decision posture that fits reality.

Here’s my take.

Step 1: Pause at the threshold

Before solutions, planning, or debate, pause long enough to... See more