How To Think About Change

" You never change things by fighting the existing reality. T o change something, build a new model that makes the existing model obsolete."

Buckminster Fuller

It's a fallacy that people change due to "ideas"—as if you just need to get the right book into someone's hands, the right "mental model", and viola! The change starts to happen. Change is the result of a process, and an idea is only one small part of that process. In an electronic age, in which everything is connected and can practically be pres... See more