As Anaïs Nin wrote, “When we go deeply into the personal, we go beyond the personal. We achieve something that is collective.”

That’s how we find what we need: We start with ourselves. Our personal experiences. Our observations of the world. Our successes and failures and everything in between. From there, we find stories, and from those stories, we can find the content we need to connect, communicate, and convince. Almost all my metaphors are personal stories or