How to Stop Procrastinating on Your Goals by Using the “Seinfeld Strategy”

what is most impressive about Seinfeld's career isn't the awards, the earnings, or the special moments — it's the remarkable consistency of it all.

no matter what topic we’re talking about, they all require consistency. No matter what your definition is of a “healthy life,” you'll have to battle procrastination to make it a reality. Hopefully, the Seinfeld Strategy helps to put that battle in perspective.

Choose tasks that are simple to maintain and capable of producing the outcome you want.

It didn’t matter if he was motivated or not. It didn’t matter if he was writing great jokes or not. It didn't matter if what he was working on would ever make it into a show. All that mattered was “not breaking the chain.”

Similarly, doing 10 pushups per day could be simple and meaningful depending on your level of fitness. It will actually make you stronger. Meanwhile, reading a fitness book each day is simple, but it won’t actually get you in better shape.

For example, researching good jokes each day is simple, but you’re never going to write a joke by merely researching. That's why the process of writing is a better choice. Writing can actually produce a meaningful result, even when it's done in small doses.

So often, we assume that excellence requires a monumental effort and that our lofty goals demand incredible doses of willpower and motivation. But really, all we need is dedication to small, manageable tasks. Mastery follows consistency.

Don’t break the chain on your workouts and you’ll find that you get fit rather quickly.Don’t break the chain in your business and you’ll find that results come much faster.Don’t break the chain in your artistic pursuits and you’ll find that you will produce creative work on a regular basis.

He told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red magic marker. He said for each day that I do my task of writing, I get to put a big red X over that day.