How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian Chesky

“ Brian talks a lot about building ‘eleven star experiences.’ That really means challenging us to think about what the perfect experience would be, without being constrained by scale or other technical constraints. In our storyboards, we’re encouraged to figure out how to get a few users to really love the product, then we can figure out how to sca

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Insights from Brian Chesky (founder of Airbnb) podcast with Lenny Rachitsky:

• A lot of companies don't do product marketing, they do brand marketing, which are ads about the app, or they do performance marketing, but they're never really educating people about new things they're making and shipping. And because no one's marketing new things that are

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