How to Read the Internet

Unlike the main public internet, which runs on the (human) protocol of “users” clicking on links on public pages/apps maintained by “publishers”, the cozyweb works on the (human) protocol of everybody cutting-and-pasting bits of text, images, URLs, and screenshots across live streams. Much of this content is poorly addressable, poorly searchable, a... See more

As we are fed more content, we are pushed deeper into algorithmic niches. In return, we are encouraged to engage with more extreme and polarizing identifiers because it is more labelable, more indexable by the machine — the creation of the “Island". On this island, the slang, in-jokes, and archetypes which emerge as a community develops in isolatio... See more