We’re lost in the garden of forking memes, and the idea of linear progress along a single historical time line seems like a quaint artifact from a much simpler era. Grand visions of the future are few and far between; the pop cultural landscape is littered with post-apocalyptic dystopias. If we want to make sense of how we got here, we have to... See more

lore can form basically around anything, because the internet has enabled communities to form around any arbitrary point of connection. These communities develop their own lexicon of memes, jargon, and behaviors, their own body of knowledge and aesthetic sensibilities, their own vibe.

The Lore Zone: Introduction: 9999 Tiger Dingsun & Libby Marrs

The internet embodies this carnival temporality with startling clarity:

• Cyclical bursts : meme cycles, outrage waves, and news frenzies erupt, fade, and return with variation.

• Inversions : anonymous users become viral, while experts, CEOs, and politicians are mocked, parodied, or dethroned.

• Acceleration & simultaneity : the timeline collapses

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