How To Make Taste Worth $100 Billion
I sometimes wonder what we lost when we democratized writing. Everything seemingly has tenderized for mass appeal. But I don’t think we’re facing a lack of talent so much as a crisis of taste, a symptom of platforms designed to nurse our most base instincts. Content creators have replaced journalists. Prestige television has flattened into Netflix... See more
Chrissy • Everything Sounds The Same Here
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty
... See moreThe value of taste and curation goes up. Because infinite content makes filtering more valuable than creating. Knowing what to ignore beats knowing what to make.