How to Make Something People Genuinely Give a Shit About
"They subscribe to your consciousness. So many “experts” will tell you to write for your reader. I think that’s BS. I write for me. And when people enjoy it, it’s a rewarding bonus. I love connecting with my readers, but I am not altering my words for them. I am not writing the things that I think will go viral or resonate with the mainstream.”
-som
... See morebuild a world, not an audience — kening zhu
keningzhu.com
Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.