
How to Make Something People Genuinely Give a Shit About

"They subscribe to your consciousness. So many “experts” will tell you to write for your reader. I think that’s BS. I write for me. And when people enjoy it, it’s a rewarding bonus. I love connecting with my readers, but I am not altering my words for them. I am not writing the things that I think will go viral or resonate with the mainstream.”
-som
... See moreDon’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.
23 Truths I Wish I Knew at 23
Be unapologetically yourself in your work . Infuse as much of YOU into the work as possible. It won't be for everyone, but the ones that do stay and listen will be absolutely entranced. It’s better to have a few true fans than a room of half-hearted listeners.
30 Lessons From Art / Business / Life — Kening Zhu
I get it. You pour your soul onto the page, and it’s crushing when no one seems to care. That’s human. But if you’re not careful, the need for validation starts steering the work.
You bend your tone. You chase trends. You lose the very thing that made you worth reading in the first place.
And the things is the more you write to grow , the less your w... See more
You bend your tone. You chase trends. You lose the very thing that made you worth reading in the first place.
And the things is the more you write to grow , the less your w... See more
Benjamin Antoine • The Golden era of Substack is over. Now what?
