How to make a beer ad that's "not awful"

Rory Sutherland on Lenny’s Podcast:

• Products like Meta Portal TV, Google Glass, Japanese toilets, and wine boxes were amazing products but something about the timing or the marketing was wrong and the consumer never bit

• Rory on Japanese toilets: “I think it’s barbaric that the Western Hemisphere dry wipes.”

• The reason most people adopt new technology

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