Ideas sometimes seem to need days or weeks or months to get to a point where they feel fully formed. If you try to force a solution to a problem into a preset window of time, you will almost certainly reach a suboptimal solution.

I’ll often have ideas sitting in my focus folder for weeks or months and keep tossing thoughts into them, and then one d... See more

But we also hoard ideas because if one suddenly succeeds, then we suddenly have to live up to the idea. A good idea alone is not terribly hard to come up with. But a break-through good idea, one that really hits and starts to spread, where many people want to know more... Well, suddenly that’s just another test, a test where you could very well exp... See more