-Provide capital investment to up-and-coming creators. Platforms that enhance the predictability of income and provide upfront financing to creators are building on this precedent.
-Empower more diverse creators to participate in the creator economy. Our hypothesis is that funding the long-tail of creators can create more long-term business impact than funding top creators who can already monetize in myriad ways and are highly sought after by many platforms.
Creator centric platforms are at an advantage to beat traditional finance to adapting to the capital needs of creators. They have unique insight into the pipeline and revenue data that traditional financial institutions don’t have and don’t understand.
In the creator economy, we’re seeing a reinvention of media in a way that has never been done before. Media is no longer exclusive to well funded publications and production studios. Instead, the power is in the hands of individuals who are inherently strong community builders.
As the creator economy has developed, new approaches to monetization have emerged. The framework below outlines the three primary ways creators leverage audience to build wealth: promoting other people’s products, selling their own products, and investing in their audience or alongside them.