How to Hear "When Can We Start?" Instead of "Can You Do Better on Price?"
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How to Hear "When Can We Start?" Instead of "Can You Do Better on Price?"
The Strategy
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
The world you’re building starts with an ad, and it’s an incredibly effective way to build trust and rapport early.
It’s also a way to tilt the conversation entirely in your favor. Let’s start with “did you know?”
Imagine the same scenario again — a (real, live) person has searched Google for “how do I improve my business cash flow?”, and... See more
Use AI to reshuffle your pricing into “jobs to be done” tiers. Group pricing around outcomes (launch faster, reduce errors, produce content) instead of feature bundles. Customers convert more easily when the offer maps directly to the job they want completed.
The Best Approach: Ask Customers to Pay Right Now
Ask Teresa: How Can You Test a Customer’s Willingness to Pay? - Product Talk
After all what clients really want (and need and want more than ever) are outcomes , not just processes, deliverables, and assets. It tilts those formative and vital opening conversations decisively - what better condition are you seeking? How would your company be different as a result of this work? What harm would be alleviated? How much would... See more