How to Have Kick-Ass Ideas: Shake Up Your Business, Shake Up Your Life

Without creativity we tend to gravitate towards the norms of society. We go to school, get jobs, have 2.4 kids, eat pre-prepared meals, buy cars, dream of retirement, start every year with a resolution that will make the next one somehow different, somehow better. Creativity gives us choice, gives us hope that in some way we can be special, we can

The ice-cream cone is a case in point. It was created by Ernest Hamwi in 1904 at the St Louis World’s Fair. He was selling waffles and next door to him was an ice-cream vendor who ran out of dishes. He rolled a waffle to put the ice cream in and the rest is history.