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How to get press for your creative work
How to talk about your work in public
katherinemay.substack.com
4. Get press
Lenny Rachitsky • Kickstarting supply in a labor marketplace
6. Get pressKey question: What’s a unique, compelling, fresh story you could pitch press? Airbnb is one of the best examples.
Lenny Rachitsky • How the biggest consumer apps got their first 1,000 users
The “golden pitch,” as she describes it, consists of a basic formula: brief greeting, introduction, story idea description, proof of credibility, a brief explanation of why the story should be published now, and the “ask:” Are you interested in commissioning the story and when would you like me to file?
“A pitch must be timely, have a unique angle,... See more
“A pitch must be timely, have a unique angle,... See more
Sherry Ricchiardi • Pitching best practices for freelancers
How to Begin a Creative Life
nytimes.com
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
Think about what you can share from your process that would inform the people you’re trying to reach. Have you learned a craft? What are your techniques? Are you skilled at using certain tools and materials? What kind of knowledge comes along with your job?