How to get press for your creative work

These questions can help you focus your story:

• What is the most important part of the work you are trying to promote?


• If you could only tell someone one thing about the project that really gets to the core of why you’re doing what you’re doing, what is that thing?


• What sets you apart from other similar projects or creators? Is it your

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As you consider the who and what, ask yourself:

• Could you draw a picture of the exact person, or a few people, who you want to see/support/read/go to your thing?


• Where do they live, and how old are they?


• What do they do for work or fun?


• Perhaps most importantly, what do they read/watch/listen to, and where do they go for their new

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