How to Figure Out What People Want
Nobody wants your product until they want what it enables them to do. To get this clarity about what someone wants to be able to do, you need to understand the struggle that caused them to shape that idea and motivation of an unmet goal. If you can uncover that, you have a good bet of solving the “right” problem.
What is the “right” problem to solve?
The hard part about figuring out what customers want is figuring out that you need to figure it out
Most of all: know where your desires came from. Your desires have a history. You can’t know what a ‘true’ or ‘authentic’ desire is unless you understand where it came from – and that involves diving deep into your past, understanding how you have evolved as a person, and seeing which desires have been with you for a long time and which ones have co... See more
Luke Burgis • How to Know What You Really Want | Psyche Guides
How to think about building products when anyone with replit, v0, bolt etc can ship software in 24 hours and you're competing with thousands, not dozens.
most founders follow a straight line: find problems, build solutions, repeat.
but in an AI world, this approach is a fast track to commoditization. when anyone can identify problems and generate... See more
GREG ISENBERGx.com