In that earlier era, when we still drank from garden hoses, losing a job sucked, but it mostly didn’t take your community with it. In this new era, losing a job means getting gutted. Not only do you lose your paycheck, but you lose access to all the people and places where you used to have your non-work-but-actually-at-work fun.
“Work is part of our lives, a big part to be sure, but what if it wasn’t our whole life?“
They want you to return to work, to their simulation of happiness and community, because they’re afraid that if you don’t you might remember that there was a time when you were free.