How to differentiate between squash racquet and tennis racquet? Is ...
What Kind of Game are You Playing
In the 1999 tennis book, Extraordinary Tennis for the Ordinary Tennis Player, author Simon Ramo broke down the difference between amateur and professional tennis, writing that they were two different types of games:
Amateur tennis is a Loser's Game: 80% of points are lost on unforced errors. You win by avoiding error
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
