How To Create A Go-To-Market Strategy In 2023

By inviting its users to become designers, Nike allows creating unique and personalized products that will suit different cultural preferences and styles in other countries.

A sales funnel is an analytical tool that allows you to understand how your potential customer decides to buy your goods or services, what motives they are guided by while making this purchase. The analysis of the sales funnel will allow you to prioritize and focus on the most valuable deals.

 Analyze the distribution and logistics of your product.

Different sales strategies work with other products or services. To understand which business model will work and with which models you can combine it, you need to work along the following lines: c ustomer segments, v alue proposition, i nteraction channels,  customer relationship,  income streams, e ssential resources, k ey activities,&n... See more

Create a customer journey map.  This is a visualized experience of the communication history with the company, taking into account thoughts, emotions, goals, motives.

Instead of guessing how the buyer will perceive the latest product, it is necessary to research the conjuncture, consumer sentiment and thoroughly prepare for the exit.

In January 2015, Airbnb launched a social media campaign with the hashtag #OneLessStranger. More than 3,000,000 people worldwide joined the campaign in just three weeks, creating content and actively talking about the campaign.

To promote any product online, you need to know how your competitors behave and their strategies as well.

Each product has its loyal consumer, and the scenario for promoting the product will depend on its image.