It’s not that complicated nor that time-consuming. Your business exists to make money, conversion optimization makes your business more money.

The flow must fill in the gaps of information by providing the user with the information they need at the moment they needed in order to eventually be converted. The mistake a lot of websites make is asking for the sale (signup, etc) too soon. There’s little we people do without the adequate amount of information. Your goal is to keep them moving d

Pleasure and pain are powerful motivators. It’s the first thing you should consider when trying to boost levels of motivation.

Motivator #2: Hope / Fear

Friction is all the doubts, hesitations and second thoughts people have about giving you money for a product. Is it really worth the money? Will it break? Can I trust this guy? Will it work? What if it doesn’t fit? Is this a scam? Is it the right choice for me? Will she like it?

In order to boost conversions you need to: help people do what they already want to do, tap into the right motivators, understand the types of motivation, make taking action as easy as possible, focus on simplification, put hot triggers on the path of motivated people, and generally obsess about triggers like your business depended on it.

Rule of noise: The closer you get to closing the sale, the less things you should have on your screen. Once they get to checkout screen, you shouldn’t have ANYTHING on the page that doesn’t directly

If you’re not doing product videos yet, do them for at least part of the inventory and see if it makes a difference.

Blue Dot Behaviors are among the easiest to achieve. That’s because the person, by definition, is already familiar with the behavior.