How To Build If…It’s Time To Build?

I was lucky to begin my startup career in 2009 on the heels of two cataclysmic events: AWS launched in 2006 (cloud computing) and Apple’s App Store followed in 2008 (mobile era). Both of these moments dramatically lowered barriers to entry, and created a level playing field for young, less experienced founders. I wasn’t a builder (I created my firs... See more

buzzwords of the moment call for building a “lean startup” that can “adapt” and “evolve” to an ever-changing environment. Would-be entrepreneurs are told that nothing can be known in advance: we’re supposed to listen to what customers say they want, make nothing more than a “minimum viable product,” and iterate our way to success. But leanness is a

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Building isn’t easy, or we’d already be doing all this. We need to demand more of our political leaders, of our CEOs, our entrepreneurs, our investors. We need to demand more of our culture, of our society. And we need to demand more from one another. We’re all necessary, and we can all contribute, to building.

Every step of the way, to everyone aro... See more