Saved by sari and
How to build great products with game design, not gamification
I would advise, as an industry, to pull back from this obsession with user wants and user needs and instead to design for fun. What you want your players to feel, what is the emotional path for them to get there, and how does your software—your business product, if that's what you're building—take them along the path?
Ben Gilbert • Superhuman Part II - Designing Software to Feel like a Game (with Rahul Vohra) | Acquired Podcast
Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assumes all humans desire is status and likes and influence and convenience and efficiency.
Yes, humans want all those things. But we also want to be inspired. To be delighted. T... See more
Yes, humans want all those things. But we also want to be inspired. To be delighted. T... See more
sari azout • Taste, Conviction, Elon Musk
Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter • 1 highlight
amazon.com
Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more
Gurwinder • Why Everything Is Becoming a Game
- Punished by Rewards: We don’t strive for trophies, swoon for trinkets, gameify our apps with badges, or push any other form of extrinsic motivation for neither ourselves nor our customers. Working at 37signals should be about the intrinsic motivation of doing a good job, not because you’re trying to impress someone else.