added by Keely Adler · updated 15d ago
How to Build Brand Energy
Sterling Proffer and added
Building Brand Communities: How Organizations Succeed by Creating Belonging
- In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See morefrom From Brand Strategy to Brand Anarchy
Keely Adler added
sari and added
- Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels aestheti... See more
from The Fast-Foodification of Everything by Greg Isenberg
aron added
- Any brand can cultivate a select group of people who are passionate about what it stands for and seeks to do in the world. Your focus might be hobbies like coffee making, running or self-care rituals; issues like gender equality and sustainability; or simply certain aesthetics.
from Fundamentals of modern loyalty by Substack
Mila Superstar added