How to Build a Successful Consumer Subscription Business
This shift, from a product-centric to a customer-centric organizational mindset, is a defining characteristic of the Subscription Economy. Today the whole world runs “as a service”: transportation, education, media, health care, connected devices, retail, industry.
Tien Tzuo • Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
It’s much easier to build a subscription business that draws on an existing recurring consumer behavior, instead of trying to create a new recurring behavior. As a result, some categories of consumer spend just lend themselves more naturally to a subscription business than others.
Nikhil Basu Trivedi • 10 Factors To Consider When Evaluating Consumer Subscriptions
The pivot to paid is, in most ways, a positive development in the search for sustainable media models. That’s not to say ad-dependent media is dead, not by a long shot. But too often in the excitement around subs the attention goes to acquisition vs retention. And the latter is where the true health of a subscriptions business is gauged.
Brian Morrissey • Churn wars
