How to Build a Better Social Network
The follower model
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
The traditional follower model—popularized by Facebook, Instagram, and Twitter/X—allows people to grow their distribution channels and retain them for future distribution. We’re all familiar with these. They come with five problems:
- Follower-based distribution: It is easier for people with large followings to distribute new cont