How to Be Different (Without Being Lucky)

Pay attention. What do you see that no one else sees? A word. A feeling. An aesthetic. Do you notice fonts all around you- on neon signs, and restaurant awnings? Do you notice colors? Do you feel taste? Do you pause to appreciate a shot in a movie that no one else cares about? Your edge is often at what you notice, and the world ignores.

Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a knack for writing? Share your journey and commit to learning in public. Are you funny? Inject humor int... See more