Creativity arises from making new connections—contemplate unexpected things together. Don’t wait for moments of inspiration to strike. Creativity is a muscle; exercise it. There’s a logic to creativity: find what works for you, break it down, and you have a process that can serve you forever. Unstructured freedom is the enemy of true creative

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Honour your creativity

In many ways, I feel fortunate that we built Poolsuite, Vacation® and other projects before AI became as accessible as it is now. That time gave me a runway to hone the skill of being creative. But the other day, I found myself slipping into a terrible new habit, and turning to ChatGPT before I even gave my brain 30 seconds to... See more

Here are some other techniques people use to access and maintain the zone:

• Introducing a long delay between when you do the work and when it is shown to the world. Annie Ernaux writes about this in A Simple Passion, a memoir about how she becomes obsessed in a banal way with a man who is having an affair with her—the thought that others will read

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