2. Scroll for anti-social proof - Go to YouTube or Substack, scroll through the explore page, and click only on content that has under 5,000 views. You’ll find niche ideas that haven’t yet mimetically spread. 90% will be a waste of time. Like a successful venture capitalist’s portfolio, the 10% of hits cover the 90% of misses multiple times over.

Avoid content made after 2016 - Something happened in 2016. The internet became less weird, less creative. Whatever the cause, pre-2016 content has a distinct flavour of strangeness that has vanished. My favourite hack for this: Find a book or essay you love. Open up ChatGPT deep research. Ask for 50 similar books or essays, all created before... See more

Avoid content made after 2016 - Something happened in 2016. The internet became less weird, less creative. Whatever the cause, pre-2016 content has a distinct flavour of strangeness that has vanished. My favourite hack for this: Find a book or essay you love. Open up ChatGPT deep research. Ask for 50 similar books or essays, all created before... See more