
HOW TO ARGUE AND WIN EVERY TIME

I visualize my arguments: I don't intellectualize them. I don't choose the intellectual words like, "My client suffered grave emotional distress as a result of the evil fraud committed against him by the defendant bank." Instead, in my mind's eye I see my client coming home at night and I tell the story: "I see Joe Radovick trudging
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Argument and mental illness are rarely compatible.
GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
Yet after all this preparation, I will still write out the story. Writing is the process by which the computer of my mind is loaded. Writing one's argument in longhand, on one's word processor or computer confirms that the argument is important enough to devote the time and thought to the proposition one wishes to forward. Such an act of preparatio
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Listening is the ability to hear what people are saying, or not saying as distinguished from the words they enunciate.
GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
The power of love, of understanding, of being able to feel the feelings of the Other vests us with a much greater power than the more common ability to attack. Love is power. Understanding is power. Feeling is power. But one cannot feel as the other must feel without first being exquisitely aware of one's own feelings. It all begins with us. With o
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People who are telling the truth are not as concerned with making pretty phrases as they are with letting their souls run free. Concentrated on their feelings, people who are telling the truth speak from the heart, which is incapable of composing the precise linear thought of a plodding brain. And hearing stuff from the heart, the listener is calle
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Sometimes when I am listening to the final argument of my opponent, I lay my head back, close my eyes, let the words drift by and focus only on the sounds. The sounds always carry the argument better than the words. The sounds betray the urgency, the sense of caring, the anger, the ring of truth, the power that can change the jury. If the sound of
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Words that do not create images should be discarded. Words that have no intrinsic emotional or visual content ought to be avoided. Words that are directed to the sterile intellectual head-place should be abandoned. Use simple words, words that create pictures and action and that generate feeling. I am not as concerned about choosing the right words
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Winning, as I have previously defined it, is getting what we want. What we want in the long run is to preserve our supply of productive life for use in fruitful endeavors. We do not want to be wasted. I reserved for myself the right to determine what wars I will fight, what battles, what arguments I will make and to whom. If I were a general, I wou
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