
HOW TO ARGUE AND WIN EVERY TIME

The perpetual quest for acceptance as parts of the social machinery is a form of psychic self-destruction. I am repulsed at the thought of our need to conform—to give up that which distinguishes us from all others so that we may become mere impersonations! How can one argue at all if one argues not from one's own authority but from the inimitable
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For if we are never heard, if we are never understood, if we are never loved, we find ourselves alone even when we are with someone. In short, there is usually a need to be heard behind the racket, usually pain behind the rage.
GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
I argue that when my argument begins with me, when it emanates from my authority, it will be unique among all arguments.
GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
We must argue from the place where the frightened child abides. We must argue from the place where the whimpers and wailing are held back, where the anger boils, where the monster rises up and screams, where the lover and the saint and the ancient warrior fuse. That is where we must focus, in that rare, rich place, that nucleus of our being. That
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Understanding how power works: Power is first an idea, first a perception. The power I face is always the power I perceive. Let me say it differently. Their power is my perception of their power. Their power is my thought. The source of their power is, therefore, in my mind.
GERRY SPENCE • HOW TO ARGUE AND WIN EVERY TIME
The simple questions of structure: And so, when we begin to prepare our argument we ask these simple questions: • What do we want? • What is the principal argument that supports us? • Why should we win what we want? That is, what facts, what reasons, what justice exists to support the thesis? • And, at last, what is the story that best makes all of
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Let Jimmy make this right. Let Jimmy learn and grow from this. Give Jimmy another chance. You won't be sorry." This close openly empowers the board. It beseeches power. It is not arrogant. It permits the board to do what the speaker has asked for, and in doing so, the board can feel good about what it has done. We all want to feel good about what
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Stick with the action—avoid the abstraction, that is the rule. When you prepare your argument, ask, "Am I abstracting or am I showing and telling as we once learned to do as children?" Remember, the power of the story is in its ability to create action, and to avoid abstraction. When someone abstracts in his argument to me, it requires me to supply
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Wisdom usually does not fall from high places. The mighty and the splendid have taught me little. I have learned more from my dogs than from all the great books I have read. I have learned more from my children than from all the professors who have importuned themselves upon me in the exercise of their tenure. The wisdom of children is the product
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