How to Activate your Community for Impact

Stories are incredibly powerful in moving members to engage in impact initiatives. Centering impact stories on the community members who made them possible also feels far less self-aggrandizing than focusing on your company’s efforts.

In addition to tracking the impact your program is having on the organizations you’re supporting and the beneficiaries they serve, track the halo effect your program is having on your own community .

I regret not integrating questions around how the existence of Airbnb.org impacted community members' decision to join Airbnb and their desire to cont... See more