How TikTok took over the menu.

One more issue we have with restaurant TikTok is that it's created a demand for both presentation and menu items to be extra-showy. Food and beverage consultant Alex Delany tells Grub Street that restaurants such as NYC's Bad Roman actively try to promote a "viral dish," with the one at the time of writing being steak topped with a single super-siz... See more

Demanding that they then add in some type of show-stopping visual element on top of that, strictly so each menu item will "perform," just doesn't sit well. Some of the most amazing dishes ever, like Chez Panisse's goat cheese salad or Cafe du Monde's beignets, might not have had a chance to shine if TikTok was around at the time of creation to dema... See more

And as a creator or as an influencer, you might go on Instagram and you want to start a cooking account, where you post pictures or videos and talk about your cooking. Maybe you want to sell a book, or you want to launch a TV show eventually, you want to get a show on the Food Network about cooking. You have to work extremely hard to grow that acco... See more