How the White Cube Came to Dominate the Art World

And when does this cleansing process, leading us to the idea of the gallery as ‘white cube’, begin?

*Charlotte Klonk

*The disciplining began at an early stage with the design of reverential entrance halls and exhibition rooms. They were sumptuously decorated, but weren’t intended to distract from viewing the art.

You explain that the white cube was initially only a variance of a rich tradition of differently coloured rooms in museums around 1900.

Then in the 1920s discussions in which white received connotations of infinite space started to emerge, mainly among Constructivist artists and architects. This coincided with temporary exhibitions becoming increasingly important in the museum, and with them the moveable partition wall and flexible groundplan.