
Saved by Rai
How the Uncanny Valley Works
Saved by Rai
The dark forest theory of the web points to the increasingly life-like but life-less state of being online. Most open and publicly available spaces on the web are overrun with bots, advertisers, trolls, data scrapers, clickbait, keyword-stuffing “content creators,” and algorithmically manipulated junk.
Anthropomorphic forms are generally appealing to humans. However, when a form is very close but not identical to a healthy human — as with a mannequin or computer-generated renderings of people — the form tends to become distinctly unappealing. This sharp decline in appeal is called the “uncanny valley,” a reference to the large valley or dip in