How the Stanley Cup Went Viral
Heritage maximalism, implied luxury, and why new brands want old aesthetics. Creatine meme via @snaxshot - logo comp on slide one via @nssmagazine Palmirs design on slide one via @nostudioooo. Drop “luxury” below for the full length YouTube video 🫡
orenmeetsworldinstagram.comHow Vintage Became the New Luxury
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If you want to learn how to win in a commoditized market, Liquid Death is THE playbook.
• It sells water in a beer can
• Valuation: $700M
• On track to do $250M/yr in revenue
Here's how it used... See more
Liquid Death is not so much selling purified water as it is selling purified marketing, Jacob Stern writes.
With its melting skull logo and over-the-top slogan, “Murder your thirst,” Liquid Death “feels more like an absurd stunt than a real company,” Stern writes. But it’s no joke. The company is now reportedly... See more
instagram.comA client and I were recently analysing the surprising success of the canned water brand Liquid Death, now valued at over $700 million. In case you’re not familiar with it, Liquid Death is notable because the entire brand is essentially one big joke – it’s water (obviously a pure and healthy substance), presented in a “dangerous” heavy metal kind of... See more