How the House v. NCAA settlement could reshape college sports: What you need to know
nytimes.com
How the House v. NCAA settlement could reshape college sports: What you need to know
One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.