One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.

While some leagues are more diversified than the NFL, the major predicament faced by traditional sports leagues is the same: big media pays for big sports because of big advertising. Big advertising in 2020 has more places to put it's money than ever before, and American consumers are increasingly spending their entertainment time with streaming... See more

In an effort to transition from niche brand to broad brand, The Athletic has encountered enough resistance to reduce its price by nearly 90%. There is an argument to be made that there is no “ownership” of a market as fragmented as today’s.