How the House v. NCAA settlement could reshape college sports: What you need to know

One example: the NCAA just changed its likeness rules, meaning that athletes can now earn income as creators. Big-name college stars—many with hundreds of thousands or even millions of fans—can earn income through YouTube, TikTok, Instagram, Patreon, and other platforms.

The league entered talks at a time when the sports rights market was tightening, economic headwinds were rising, and TV ratings were flattening. Before negotiations started, some thought the NBA would struggle to achieve a significant increase over its current nine-year, $24 billion deal. Instead, as Front Office Sports has learned, the league coul... See more

Every sports story is a labor story, and this one dates back to 1965 when the fledgling Major League Baseball Players Association began to strengthen in response to the owners’ threat that they would cancel the players’ pension plan. Since then the sport has seen nine work stoppages, some $270 million in owner fines after the players proved the tea... See more