How The Curator Economy Shapes Today’s Products

I’m also curious about how products with human-centric recommendations will rise to this occasion. I’m seeing ambitious startups like Centroly and Beyond claiming to go head-to-head with the current revenue-driven algorithm.

Technology is getting more advanced than ever, but people’s lives, paradoxically, don’t get any freer. Therefore, I believe the important role of human Curators is here to stay. If companies can integrate the Curator’s effect inside their app (like the example of Medium or Notion above), it’s likely they will enlarge their user base faster.

There are just so many new products out there that transcend our human capabilities to know all of them. The problem, now so drastically different from a decade ago, is not “what to do/eat/watch/listen to” but “what is the BEST THING to do/eat/watch/listen to WITHIN MY LIMITED TIME AND ATTENTION”

The Curator Economy is where curators can make a living out of experimenting and sharing the best products out there for everyone. They act as a bridge between the Creators and the Consumers, bringing the best of the best products into the light.

As the search engines have been notoriously blamed for showing content that maximizes advertising revenue and tracking user’s search results for more personalized ads, the paradigm shift to human content curation grows much stronger.

Many services are shifting their “curating power” to end-users by letting them create their own list of content and share that collection with more people, many of whom might become potential users in the long run.