the self is no longer a subject but a project . The self is something to be optimised, to be maximised, to be made efficient, cultivated for its capacity for productive output. The worry is that all life activities become viewed as lines on a résumé. Knowingly or otherwise, we risk being constantly governed by the question How is what I’m doing

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The Problem: Heroic Individualism

Heroic individualism is an ongoing game of oneupmanship against both self and others, where measurable achievement is the main arbiter of success and self-worth, and where productivity often gets prioritized over people.

there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.

this mindset has... See more