how the algorithm keeps you under control

In the post-hipster era, you listened to what Spotify told you to listen to. If you read a book, it was because the precise pattern of blobby pastel-coloured shapes on its cover contained coded instructions to TikTok’s algorithm that sent it zooming to the top of your feed. Your tastes and preferences were decided for you by vast crystalline machin... See more

home than elsewhere, increasing efficiency of communication and of controlling human behavior can, instead of liberating us into the air like birds, fix us to the ground like toadstools. All information will come in by super-realistic television and other electronic devices as yet in the planning stage or barely imagined. In one way this will enabl

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The belief that human behaviour can be perfectly modelled, predicted and controlled entrains as a consequence the collapse of equitable relations between individuals and trust in institutions, and the substitution of algorithmic certainty for any semblance of participatory, democratic society. There is no appeal to collective, contestable decision-

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1. On the internet, we are always living in the past.

The mechanics of this permanent state of retrofuturism are simple: if you have access to detailed data about the behaviour of people, editorial control over what information people receive (as social or search recommendation engines), and the means to nudge people using designed affordances then ... See more