Opinion | How the $500 Billion Attention Industry Really Works
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Opinion | How the $500 Billion Attention Industry Really Works
Day’s idea was not to offer such a notice board but rather to sell his readers’ attention en bloc to more substantial advertisers.
Tim Wu • The Attention Merchants
Unfortunately, advertising has been ingrained into the internet as the basic model for so long and to such an extent that it’s hard to envision online life without the systematic manipulation of attention and all its evils. So we’re bound to wind up here, at the bitter end of “content.” Which is a good excuse to withdraw deeper into books, movies,... See more
Freddie deBoer • The Bitter End of "Content"
What Day understood—more firmly, more clearly than anyone before him—was that while his readers may have thought themselves his customers, they were in fact his product.