Opinion | How the $500 Billion Attention Industry Really Works
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Opinion | How the $500 Billion Attention Industry Really Works
While half a trillion hours are devoted to TV annually (just in the U.S.), it generates for its content owners, on average, only 20 cents per hour. If you were being paid to watch TV at this rate, you would be earning a third-world hourly wage. Television watching is coolie labor. Newspapers occupy a smaller slice of our attention, but generate mor
... See moreKevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Kevin’s idea for reversing the attention economy: What if companies paid audiences directly for their attention?