🔵 How Spotify's editorial stranglehold is coming unstuck

Part of me wonders though if TikTok is helpful in understanding recommendation algorithms and curation, because it’s so blatant. I notice that, especially with younger users, there’s a total understanding that what they’re seeing is not occurring naturally, but is the result of computational choices being made for them.

This is why curation is underrated – not because it is actually better than algorithmic suggestions, but because it is perceived as being better.

This problem is almost impossible to fix in a culture that relies heavily on algorithms. The algorithm is, by definition, a repeating pattern that always looks backward. It does something in the future based on what worked in the past.

So the algorithm that recommends music or videos on a web platform will never deliver a totally fresh and new expe... See more