How Silicon Valley helps spread the same sterile aesthetic across the world
by Kyle Chayka
![Thumbnail of How Silicon Valley helps spread the same sterile aesthetic across the world](https://cdn.vox-cdn.com/thumbor/Lu9VbXgbw5-BOwS7L8iSeWaM0qo=/0x17:1273x733/1600x900/cdn.vox-cdn.com/uploads/chorus_image/image/50282523/vrg_1170_airspace_05.0.0.gif)
added by sari · updated 2y ago
by Kyle Chayka
added by sari · updated 2y ago
aron and added
It’s been endlessly argued that algorithms influence too much of what we watch, listen to, read, and even think. Personal taste erodes while decision-making is outsourced to the platform. This globalization, platform persuasion, and general apathy has spilled over into all types of homogenization: the look of our coffee shops, cars, architecture, l
... See moreAndrew Reeves added
So, there you have it. The interiors of our homes, coffee shops and restaurants all look the same. The buildings where we live and work all look the same. The cars we drive, their colours and their logos all look the same. The way we look and the way we dress all looks the same. Our movies, books and video games all look the same. And the brands we
... See moresari added
Keely Adler added
sari and added
("JP") added
James Stevens added
JC and added