How Running Culture Reached Hip-Hop

What’s more, runners , united by shared values of health, wellness, community, (and, it appears, a love for coffee) find belonging through club merchandise, echoing streetwear's role in group identification. Whether donning a club tee or socks, runners make a statement, akin to the streetwear movement, where personal expression leaves a mark on a l

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These are the run clubs and swim clubs with very robustly branded websites for some reason, websites that greet you with full-width videos of delighted people being very sweaty together. New ventures for “group conversation” or exclusive social spaces or curated clubs with sign-up flows and membership levels that evoke the rigor of a bank account r... See more