How Rick Rubin and Kanye West make groundbreaking creative work.

Sometimes an artist comes to me and they’re like, “I’ve made all these things and I’ve been really successful, but I’m lost. I don’t know what to do next.” And then it’s, like, “Let’s figure it out together. Tell me, what do you like? What do you feel? When was the last time you were really excited by it? What was the first time you were really exc

The real work of the artist is a way of being in the world.

We tend to think of the artist’s work as the output. The real work of the artist is a way of being in the world.