How Perplexity builds product

Necessary chaos embraces the uncertainty inherent to startups. Here are a few examples:

As growth accelerates and larger teams are needed, people stretch into new roles, teams scale and split, and new processes are formed.

After a promising call with a potential new customer, the product roadmap is re-prioritized to incorporate features that will hel... See more

Engineering organizations today have ballooned to huge numbers of people, but these huge engineering organizations don’t exactly have a reputation for high velocity output. Some of this is the result of what happens with products at scale: it is just fundamentally faster and easier to iterate, improve, or change a product with 100 users than it is ... See more

How @Linear builds product: 1. No product managers, just a head of product. PM duties are distributed across engineering and design. 2. No durable cross-functional teams. Teams assemble around a project and disperse once the project is done. 3. No metrics-based goals. Just a… Show more