Everyone belongs to a tribe and underestimates how influential that tribe is on their thinking. There is little correlation between climate change denial and scientific literacy. But there is a strong correlation between climate change denial and political affiliation. That’s an extreme example, but everyone has views persuaded by identity over... See more

1. Delay Your Intuition : Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.

2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more

1. Delay Your Intuition : Most people form an impression in seconds and spend the rest of their time confirming it. The best wait for all the information before letting their intuition speak.

2. Loss Aversion Creates Permanent Programs: Once you give people something (a perk, a feature, a benefit), it’s nearly impossible to take back. The founder... See more