How Patagonia became Patagonia w/ Vincent Stanley
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How Patagonia became Patagonia w/ Vincent Stanley
“In many ways the magic of Patagonia comes from the constraints we place on ourselves which are grounded in our deep sense of responsibility to do right by the environment and society,” Stanley told me. “We can't go to the Fashion Institute of Technology library and choose from 5,000 fabrics for the spring line. We have a couple hundred we can... See more
Doug Sundheim • How Patagonia Became The Most Reputable Brand In The United States
The philosophy of ethical, local shopping and a practical resource guide for finding American-made clothing and outdoor gear.
TRANSCRIPT
This is something that Alex Goulet realized, somewhat ironically, in his quest to become a more ethical shopper. If clothing is supposed to reflect your values, then what are my values? And where I think I ended up was that if you can buy something close by to you that was made by a neighbor the level of transparency is the highest
For the last 10
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