Famously, when Gmail came along, Google told us to stop trying to organize (and delete) our email and instead just rely on search to find what we’re looking for. Broadly I’d say that approach has worked well, and in the vast majority of cases, I err on the side of risking losing track of something later instead of spending the time to organize it

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During the first few decades of the internet, we were taught to search for things in a certain way. We might type in “blue jeans,” for instance, or “black dress.”

Search is changing rapidly, as search gets smarter and more contextual. Observing younger people browse and shop, we see changes in real time. It’s becoming more common to search something... See more