How Novelty Effects and Dopamine Culture Rule the Tech Industry

The fastest growing sector of the culture economy is distraction . Or call it scrolling or swiping or wasting time or whatever you want. But it’s not art or entertainment, just ceaseless activity.

The key is that each stimulus only lasts a few seconds, and must be repeated.

Put another way, will humans will always want to do things like scroll Instagram, but perhaps won't ever want to open TurboTax/Docusign/Concur/Foursquare/etc. again?

This will likely bring a very psychological approach to company building in software (something well-known in consumer but lesser used in enterprise), as companies will have to look at ... See more