How Notion Grows

In San Francisco, while Zhao still believed he was right about his grand vision, he realized he was wrong about his market. It was a crucible moment. The first version of Notion was a tool that non-coders could use to make their own apps. Disappointingly for the co-founders, it turned out, even if they were Last’s and Zhao’s actual friends, non-cod... See more

- Get the product right then focus on growth - get your team to think in terms of fact and hypothesis. " - Growth isn’t just spending money it’s figuring out how to create a flywheel that will generate word of mouth marketing. - Get your shortlist about your first users and learn everything about them and begin to market.

The value of building slowly. The popular belief system still centers around the “lean startup,” A/B testing, and shipping quickly. There are two reasons why I don’t think that’s necessarily the ideal approach.

Firstly, teams tend to underestimate the gravity created by shipping their first product. Once you share something with customers, you natu... See more