How NOT to pitch editors
What’s the best way to format a pitch?
Optimize the subject line. For example:
Personal Essay Pitch / ‘I Didn’t Want a C-Section, But My Doctor Gave Me One Anyway’
Investigative Reporting Pitch / She Says She Was Raped at Work. Her Boss Says It’s Blackmail. Who’s Telling the Truth?
Tell us who you are and why you’re the right person for this piece.... See more
Optimize the subject line. For example:
Personal Essay Pitch / ‘I Didn’t Want a C-Section, But My Doctor Gave Me One Anyway’
Investigative Reporting Pitch / She Says She Was Raped at Work. Her Boss Says It’s Blackmail. Who’s Telling the Truth?
Tell us who you are and why you’re the right person for this piece.... See more
How to Pitch the Cut
The “golden pitch,” as she describes it, consists of a basic formula: brief greeting, introduction, story idea description, proof of credibility, a brief explanation of why the story should be published now, and the “ask:” Are you interested in commissioning the story and when would you like me to file?
“A pitch must be timely, have a unique angle,... See more
“A pitch must be timely, have a unique angle,... See more
Sherry Ricchiardi • Pitching best practices for freelancers
A good pitch answers the questions: What will readers take away from the piece? Why is this important and timely? Why are you in a unique position to tell this story?