The “golden pitch,” as she describes it, consists of a basic formula: brief greeting, introduction, story idea description, proof of credibility, a brief explanation of why the story should be published now, and the “ask:” Are you interested in commissioning the story and when would you like me to file?

“A pitch must be timely, have a unique angle,... See more

What’s the best way to format a pitch?

Optimize the subject line. For example:

Personal Essay Pitch / ‘I Didn’t Want a C-Section, But My Doctor Gave Me One Anyway’

Investigative Reporting Pitch / She Says She Was Raped at Work. Her Boss Says It’s Blackmail. Who’s Telling the Truth?

Tell us who you are and why you’re the right person for this piece.... See more